A voice clone closing a sales call. A SaaS funnel rebuilt from the wreckage, with the numbers to prove it. Six behavioural archetypes that explain why your team is not adopting AI. And a framework that asks whether your next product decision should be data-driven or time-driven.
Here are eight sessions for the people who measure everything. All you can see at WebExpo in Prague from May 27. – 29., 2026.
The story is the strategy
Innovation does not fail because the idea was bad. It fails because the story was never built to land.
Some product launches gain immediate traction. Others slowly fade away. Susan Lindner‘s talk will get to the exact mechanics of why: what separates a pitch that generates momentum from one that sounds good in the room and goes nowhere afterwards.
She is also leading the half-day premium workshop Supercharge your storytelling for business and innovation, built for product managers, marketers, and founders who need a message that works. You will leave with one.
Revenue hiding in plain sight
The most common revenue problem is not the market. It is the pricing page nobody has touched in 18 months and the funnel nobody has audited properly.
In Raise the price! You deserve more, Dima Melnik will get into the mechanics of willingness to pay: how repositioning your packaging changes what customers are genuinely happy to pay, why most product companies leave significant revenue on the table, and what a thorough pricing audit looks like, using examples from Notino, Rohlík, and Global Payments.
Drop-off points. Messaging failures. Restructured nurture logic. Conversion numbers before and after. Vladana Bačová‘s talk Fixing a broken SaaS funnel: How we turned dead leads into paying users will walk you through a full funnel case from top to bottom, leaving you with a direct answer to where your ad budget actually goes.
Past the pilot
The most valuable AI lessons are not found in the initial plan. They are found in the transition from experiment to daily operation.
What happens when you build a voice agent that calls clients through a sales proposal using your own voice clone? In Voice isn’t an agent. It’s an interface, Anna Bohoněk will cover what worked, what did not, and why voice AI triggers genuine psychological attachment even when users know they are talking to a bot. She will also address where sales automation still needs a human in the loop and why.
The largest marketplace for experiences and travel in Czechia and Slovakia did not watch AI disruption from the sidelines. In From threat to tool: A practical lesson from Slevomat’s AI shift, Tomáš Braverman and Romana Trusinová will detail which processes actually changed, which resisted, and how a team under real competitive pressure built the organisational muscle to make AI part of operations, not a pilot that never made it past Q1.
Plan for what you cannot yet predict
The leaders who will win the next five years are not the ones with the best data. They are the ones already prepared for when the data turns out to be wrong.
The Six Tribes of AI Users goes well beyond the “adopters vs resisters” binary. In Fossils, Rockets, and Octopuses: A leadership framework for AI adoption, Senta Čermáková will lay out six behavioural archetypes and tell you exactly what to do with each, so you can apply it to your own team’s AI landscape and guide people through the adoption valley.
Your next product decision should not just be data-driven. It should be time-driven. Designing for futures that don’t exist yet with Jiří Devát will cover practical strategic foresight: mapping plausible futures, stress-testing the assumptions buried in your roadmap, and building customer segments that hold up when the market rewrites itself.
source: WebExpo 2026
